Topshop have launched a new website design this week. Being a fashion follower and huge Topshop fan it was a bit of a shock not to see the polka dot version i'd grown so fond of.
After the initial surprise, i was rather happy with the new website. It has a more designer feel to it and gives the impression of a more up-market label. Although they haven't focused on usability the general aethetic is sleek and chic with clean cut edges and minimalistic detail.
I have noticed that zooming in on the products have been much improved. They also have alternate views of each item, which is welcomed from me. I often want to see this because as i can't touch and feel the product i want to be able to look at it from every angle possible and super up close.
I think there is still some bugs to iron out with the website. When clicking the drop down menus a strange white box also appears blocking out some of the image behind. This should be recitified to complete its transformation.
I'm just hoping the prices don't become too designer now!
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